The UK’s top Fitness Influencer selects Bam Organic as his go-to High Protein recovery shake

London, UK (November 14th, 2019): Today, Bam Organic, a producer of Organic ready-to-drink High Protein shakes, specialising in the most natural, clean label and best tasting protein shakes available, announced a new partnership with the UK’s top Fitness Influencer Bradley Simmonds. With over 340,000 social media followers, Bradley Simmonds is a young, ambitious fitness influencer on a journey to motivate and inspire people to live a healthy lifestyle through regular exercise and a nutritious diet. Bradley has one of the best fitness profiles in the UK with regards to influence, content, engagement and audience, and will support Bam Organic to broaden their reach.

The demand for clean label (meaning as few, identifiable ingredients as possible), natural high protein products is growing quickly, as a result of the functional benefits of protein, and increasing awareness of artificial ingredients in our food and drink.  According to a recent report by Mintel, 38% of UK respondents agree that a product with a shorter ingredient list is better for them than one with a longer list [Mintel]. Over the past five years, protein consumption has risen 3.9% [Kantar 260 w/e 16 June 2019], and in a survey commissioned by Bam Organic, consumer research company Verve discovered that 73% of consumers identified natural ingredients as the most important attributes of protein products [BAM Organic NPD, Verve, July 2019 (n=1615)].

Speaking of the company’s recent partnership with Bradley, Bam Organic Co-Founder & Chairman Guy Berryman said “Bradley is great and we are looking forward to him representing the brand.”

Speaking about the partnership also, Bradley Simmonds said “I’m excited to be on board with an up and coming brand in this space, that has a refreshingly clean and natural range of products.”

About Bam Organic
Bam Organic was founded in 2014 by Coldplay’s bass player Guy Berryman and Creative Director Graham Dodridge, to challenge the convention in lifestyle nutrition by creating a range of clean label, all natural, organic high protein products that are Informed Sport accredited and above all else taste amazing. Winner of multiple Great Taste awards and winner of ‘Best Protein Product’ at the World Dairy Innovation Awards, 2019, Bam Organic is the go-to protein shake for every day athletes of all levels. The gluten-free and vegetarian shakes also come in convenient 330ml, 100% recyclable re-sealable cartons.

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